𝐅𝐨𝐫 𝐰𝐨𝐦𝐞𝐧, 𝐁𝐲 𝐰𝐨𝐦𝐚𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭, 𝐈𝐧𝐬𝐩𝐢𝐫𝐞 & 𝐓𝐡𝐫𝐢𝐯𝐞
Founded in 2012, COCOSIN is a Vietnamese fashion brand dedicated to modern, independent women who seek effortless style with a sophisticated touch. Designed for millennial women in big cities, COCOSIN offers versatile, high-quality pieces that transition seamlessly from work to leisure.
Our Philosophy
At COCOSIN, we believe that fashion is more than just clothing—it’s a reflection of confidence, individuality, and empowerment. Our collections are thoughtfully curated to provide timeless essentials with a modern twist, balancing chic minimalism, comfort, and functionality.
Our Community
Beyond fashion, COCOSIN is a lifestyle brand that fosters a supportive community for women. Our boutique in Vo Van Tan, District 3, Ho Chi Minh City, Vietnam is more than just a retail space—it’s a creative hub where women can connect, grow, and embrace their personal style.
Our Milestone
October 2012 – COCOSIN was born as an online shop on Facebook, importing fashion pieces from overseas. Founded by Yen Vu & Mai Huong Tran, the brand quickly gained recognition among stylish, trend-conscious women in Vietnam.
August 2013 – First retail store opened in District 3, Ho Chi Minh City, marking the brand’s expansion from online to offline shopping.
December 2015 – COCOSIN rebranded into a Vietnamese fashion label, with all designs created and produced in Vietnam. This transformation was celebrated with the opening of the flagship store in Ho Chi Minh City’s CBD. At this turning point, co-founder Mai Huong Tran exited the business, leaving COCOSIN solely owned and operated by Yen Vu.
2016 – Expansion to Hanoi! COCOSIN launched its third store in the capital city, bringing its signature modern and effortless style to a wider audience.
2017 – Rapid Growth & Celebrity Collaboration
COCOSIN continued to expand, opening its fourth and fifth stores. This year also marked one of the brand’s most successful collections, a collaboration with A-list celebrity Angela Phuong Trinh. The campaign, titled “THE IT GIRL”, became a major milestone in the brand’s journey, further solidifying COCOSIN as a leading name in Vietnamese fashion.
From an online boutique to a leading Vietnamese fashion house, COCOSIN continues to evolve—empowering modern women with timeless, trend-forward designs.
2018 – Building on the success of our first collaboration, COCOSIN launched another standout campaign, this time featuring Miss Vietnam Universe, Pham Huong. Titled "GIRLBOSS", the campaign celebrated confidence, ambition, and the power of modern women, further reinforcing COCOSIN’s vision of empowering women through fashion.
In the same year, COCOSIN introduced its third collaboration, bringing together top fashion influencers Jessica Minh Anh, Chau Bui, Phi Phuong Anh, and Quynh Anh Shyn. The campaign, titled "GIRLS RUN THE WORLD", celebrated individuality, style, and the unstoppable energy of modern women, further cementing COCOSIN’s influence in Vietnam’s fashion scene.
With the success of these campaigns, COCOSIN expanded further, opening four additional stores in the same year.
2019 – Continued growth led to the launch of our 11th store, marking another milestone in our journey.
2020 – COCOSIN was honored to be nominated for the Fashion Local Pride Award, receiving recognition in two key categories:
- Fashion Campaign of the Year for "GIRLS RUN THE WORLD"
- Women’s Fashion Brand of the Year
These achievements reaffirmed COCOSIN’s influence as a leading Vietnamese fashion brand, dedicated to empowering women through style.
WON AWARD OF
WOMEN FASHION BRAND OF THE YEAR 2020

2021 - 2023 – In response to the pandemic and economic recession, COCOSIN scaled down its offline stores and shifted its focus toward strengthening its online presence, adapting to the evolving retail landscape.
2024 – A New Era for COCOSIN
Marking 12 years in the industry, COCOSIN embarked on a rebranding journey, evolving from a brand that simply embraces women's confidence through fashion to a community-driven movement:
For Women, By Women
Connect, Inspire & Thrive
As part of this transformation, COCOSIN opened its new boutique store in District 3, Ho Chi Minh City. More than just a retail space, the store is designed as a multi-functional sanctuary—a fusion of fashion, lifestyle, and community. Inspired by the warmth of a home, the boutique offers a carefully curated shopping experience, blurring the lines between a retail store and a shared space where women can connect, express, and grow.
The store features:
- A home-like atmosphere with thoughtfully designed interiors, featuring some locally crafted furniture by Vietnamese artists, creating a warm and inviting space where women can shop, connect, and unwind.
- A curated selection of fashion & lifestyle products, embodying modern sophistication and comfort.
- Community-driven initiatives, including exclusive networking events, workshops, and pop-ups to support and celebrate women.
This new direction signifies COCOSIN’s commitment to building more than just a fashion brand—but a space where women feel seen, heard, and empowered in every aspect of their journey.


Join the COCOSIN Movement
We invite you to explore our collections, embrace your confidence, and celebrate your individuality—one outfit at a time.
Designed in Vietnam. Made for Women Everywhere.
Visit Us: COCOSIN Boutique, 365 Vo Van Tan, District 3, Ho Chi Minh City, Vietnam